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Evrysdi

Client: Genentech

SMA is a severe neuromuscular disease that has a devastating impact on muscle strength and movement. Because of its progressive nature, continuous protection against SMA is needed through every moment of the day.

Art Director: Corinne Carlson

Evrysdi 'Round the clock protection' ad: a baby lying among plush toys, reaching toward a teddy bear — Print ads (x2): Continuous protection against SMA preserves a range of motion in patients

Evrysdi 'Round the clock protection' ad: a woman in a wheelchair tossing a flying disc to a boy in a sunlit field, with the line 'Time stops for no one with SMA. Give them continuous protection and leave nothing to chance.'

Evrysdi 'Steady as she goes' ad: a young girl reaching toward balloons over a Day 1–5 timeline, with her parents behind her — Print ad: Continuous protection against SMA enables progression in motor development

Evrysdi 'Partners in Progress' progression tracker shown on two monitors: a care-team hexagon map ('Working together to help Maya go further') and a 'Progress Report — Send to Partners' screen — Derivative tactic: Patient/provider “progression” tracker

Click the piece to view it full-size.