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Jardiance

Client: Boehringer Ingelheim

Lapses in heart failure prescriptions leave patients vulnerable to their condition. This quarterly campaign utilized iconic seasonal imagery to make the “set it and forget it” benefit of a 90-day supply hard to resist.

Art Director: Jarad Cunha

Jardiance 'Heart failure doesn't take a vacation' ad: a turquoise pool with a heart-shaped float, a flamingo float and a beach ball, and a reminder to keep patients covered with a 90-day supply — Print ad: Summer

Jardiance summer banner: a swimming pool with a beach ball and a watermelon float, headline 'Don't let summer float by without Jardiance,' and two benefit bullets about 90-day medication supplies — Email banner: Summer

Jardiance winter ad: a cup of hot cocoa with heart-shaped marshmallows and a sled in the snow, headline 'Heart failure doesn't take a snow day' — Print ad: Winter

Jardiance fall ad: a heart-shaped pumpkin on autumn grass with fallen leaves, headline 'Heart failure risk doesn't drop with the temperature' and a reminder to give patients a 90-day supply through the end-of-year season — Print ad: Fall

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