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Neulasta Onpro

Client: Amgen Inc.

This patch-like device automatically delivers medicine 27 hours after chemotherapy, giving patients the power to “take on” febrile neutropenia from home and avoid the next-day hospital visit.

Art Director: Michelle Couvillon

Neulasta Onpro 'It's On' ad: a man seen from behind, hands on hips facing a bright corridor, the on-body injector on his arm, with the headline 'The fight against febrile neutropenia? It's on' — Print ad: Uses a clever double entendre

Neulasta Onpro derivative event invite: 'After the cancer awareness walk, do you have another fight in you?' — a challenge on the steps of the Philadelphia Museum of Art, with Amgen donating to the American Cancer Society — Derivative campaign idea: An invitation to a post-walk challenge to raise awareness about febrile neutropenia

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